In brief: Hive Social is an attempt to take the social network back to the times before algorithms that set the order of content display and users paying for boosting the popularity of posts. The application hit the App Store in October 2019, it began to gain popularity after an interview that founder Kassandra Pop gave to Teen Vogue in 2021. About a year ago, Hive Social received financial support from an unknown angel investor.
Joining Hive Social works roughly the same as in all services of this type. You have to create an account, enter personal data, set the picture, colors, zodiac sign … All in all, nothing difficult. But, but… First of all, we do not know who we give our data to, because we know little about the company, its founder and investors. All in all, it was similar at the very beginning with Facebook, Twitter or TikTok, but caution will not hurt.
At first glance, one Hive Social actually looks quite amateurish. First, their mobile app works best on iPhones. There is also a beta version of the application for Android, but it is still quite buggy. Secondly, Hive Social does not have a website and it is not known whether it will have one at all. Thirdly, their website is not particularly rich in details about the company’s employees or even its headquarters. We know it’s an American company. Let’s assume, however, that this is due to the truly independent roots of the site. Being “indie” should appeal to younger users who want to escape the corporation. And it just so happens that younger residents of the United States mainly use iPhones.
Hive Social itself is a combination of ideas taken from several websites. First of all, of course, Twitter, especially from its beginnings, but without limits as to the length of posts. We can observe others in “Social Beehive”, but we don’t have to be their friends. In terms of the way content is presented, there is also a bit of Instagram here, and you can express yourself by adding music to your profile that will play to anyone who looks at us. Music purchased from Apple Music. So a bit like a century ago on MySpace.
The biggest advantage of Hive Social, however, seems to be the chronological stream of posts. As it used to be, after some time of scrolling, you could reach e.g. yesterday’s posts and stop compulsively scrolling further. However, it is not the case that the content comes only from the people we follow or the profiles of companies or institutions. At the beginning, we also choose a few topics that interest us, as is the case with some news providers, so news from the fields of interest will also go to our content stream.
Hive Social isn’t easy to find on Twitter, but when you do find it, it’ll display a post announcing that they’ve just surpassed a million users. For comparison, Twitter has nearly 400 million users, of which just over 200 million are active daily. So the scale is on Twitter’s side, but perhaps on Hive Social it will be easier to reach content that is valuable to us, and not those that monetize well. However, to achieve this, Hive Social will have to fix the search engine quickly, because it is working very poorly at the moment.