SEO, or search engine optimization, is a constantly evolving field and there are many surprising facts about it that you may not know. For example, did you know that the length of a page’s URL can impact its search engine ranking? Or that the use of emojis in page titles and descriptions can increase click-through rates? These are just a few examples of the many interesting and unexpected aspects of SEO that can have a big impact on a website’s performance.
Whether you’re a seasoned SEO professional like AdvertisingHub, a professional SEO services agency in the U.S., or just getting started, there is always something new to learn and discover in this field. In this article, let’s discover some of the surprising facts about SEO that aren’t known to all.
The Average Word Count On Google’s Top-Rated Pages Is 1447
It may come as a surprise to some, but the top-ranked pages on Google have an average word count of 1447. This fact highlights the importance of creating high-quality, in-depth content for your website. Google’s algorithm is designed to surface the most relevant and informative pages for a given search query, and longer content is often seen as a sign of expertise and authority on a topic. However, it’s important to note that having a high word count alone is not enough to guarantee a top ranking. The content must also be well-written, well-researched, and provide value to the reader.
Only 20% Of The Top Ten Websites Are Content-Driven
Many people assume that the majority of websites that rank at the top of search engine results are content-driven, but the reality is that just 20% of the top 10 sites on the web are content-driven. This means that 80% of the sites ranking at the top are driven by factors other than content, such as backlinks, social signals, and technical SEO. This shows that while content is an important factor in SEO, it is not the only factor. Building backlinks from high-authority websites, optimizing your website’s technical aspects and making sure it’s mobile-friendly, and having a strong social media presence are also crucial for improving your search engine visibility.
Off-Page SEO Makes Up 75% Of SEO
Many people believe that SEO is all about optimizing the content on their website, but in reality, three-quarters of SEO is actually off-page. This means that the majority of the work that goes into improving a website’s search engine visibility is focused on factors outside of the website itself, such as backlinks, social signals, and online mentions. Backlinks, in particular, are a key off-page SEO factor, as they indicate to search engines that other websites consider your content to be valuable and relevant. Additionally, social signals like shares, likes, and tweets can also affect search engine rankings.
Image Object Detection Is A Strong Ranking Signal
Object detection in images is a powerful tool that is becoming an increasingly important ranking signal in search engine optimization. Object detection algorithms are able to identify and locate specific objects within an image, and this information can be used to improve the relevance and context of the image to search engines. This can be particularly useful in image search, where object detection can be used to understand the content of an image and match it with relevant search queries. Additionally, object detection can also be used to improve the accessibility of images by providing alternative text for images, which can be read by screen readers for visually impaired users.
An Average User Looks At Google Search Results For About A Minute
It may come as a surprise, but the average user spends less than a minute on Google search results. This means that if your website doesn’t appear on the first page of search results, it’s unlikely that many people will see it. To maximize the chances of your website being seen, it’s crucial to optimize it for search engines, so it can rank as high as possible in the search results. This can be done through a combination of techniques such as keyword research, on-page optimization, and link building, among others.