Google’s initial AI strategy is rapidly evolving. The company now plans to invest heavily in technology and show the first official AI-powered consumer and enterprise products within a few months.
Many analysts have already recognized that ChatGPT will make Google Search irrelevant. And it seems that Google itself thinks so too, to the extent that it has made a quick turnaround in the company’s strategy in terms of its approach to artificial intelligence and chatbots. Google is clearly concerned about OpenAI’s machine learning algorithms, so much so that Alphabet’s current leadership called on the co-founders to act.
According report NY Times, Google has been knocked out of its traditional routine and is now working on faster adoption of AI. Sundar Pichai, CEO of Alphabet/Google, “invited” Larry Page and Sergey Brin to offer “advice” on a new strategy and new active involvement in the company’s affairs four years after the company’s founders left their day-to-day management tasks in the hands of Pichai.
The NY Times reports that Page and Brin, who remain controlling shareholders in the Google empire, worked alongside the company’s current leadership to design and approve new plans, pitch ideas and talk about the whole ChatGPT thing. Google has always had a conservative approach to AI, fearing the reputational damage that an unprepared AI implementation could bring to the company’s search business.
However, now that the impressive work done by the OpenAI labs – and possibly new commercial offerings from competitors such as Microsoft – have made the chatbot the new buzzword in Silicon Valley, a change of plans is needed. Google will have a bunch of new AI stuff to show off at its next I/O event in May, the Times reports.
Mountain View can showcase over 20 AI-powered projects for both consumers and professionals. Products shown at the closed event include an image generation algorithm that can create and edit artwork, an application for testing product prototypes, and a set of online enterprise tools for creating new AI prototypes called MakerSuite. Google will also have its own code generation tool called PaLM-Coder 2 and an AI assistant for developing smartphone apps called Colab.
As for a proper chatbot-enhanced web search product, Google is currently working on a demo, but has no defined plans to show it to the world yet. The company is apparently working hard to make sure the technology will provide facts without compromising user safety or spreading misinformation.