Flash will flop though? Official box office forecasts – could it be the impact of the Ezra Miller controversy?
A box office analyst from Box Office Pro assumed the opening Flash at the level of 110-140 million dollars and it seems that he grossly miscalculated. According to The Hollywood Reporter, the story is quite different. They have access to the results of so-called “tracking”, i.e. specific numbers based on statistical research and ticket pre-sales. Here Flash is only supposed to have 70 million dollars opening in North America. This is, to put it mildly, an average result for a show with a budget of $ 200 million, whose promotion is based on extremely positive reviews that call it the best superhero movie ever. Despite very active promotion, Warner Bros. it is possible that the influence of the Ezra Miller controversy can be felt here.
With a budget of USD 200 million, it is assumed that he must collect a minimum of over USD 400 million to start earning slowly. To this we also add the budget for promotion, which with such great productions is usually kept at the level of 100 million dollars. The THR journalist points out that opening at the box office at this level does not mean a flop at all, because at the present time the so-called long legs of the film, i.e. potentially low decreases in attendance from weekend to weekend, are more important. That’s the way it is Avatar: Water Creature despite missing a record opening, it became the third highest-grossing film ever.
Flash – clip
The first clip of the film has been released online.
The elements between us – box office forecasts
Pixar has always sold to fantastic reviews. The pandemic has disrupted this rhythm, a Buzz Lightyear was their first flop. Unfortunately, but everything indicates that their latest animation Elements between us also has the potential to become a financial flop. The North American opening is expected to close below $50 million.