According to a new research study by Global Insight Services (GIS), the DNS security software market is expected to grow rapidly over the next 10 years to reach a value of more than US$ 2.7 billion by 2031.
Domain name system (DNS) security software is used to secure DNS servers and the websites it supports. This software redirects end user web traffic through filters that identify malware signatures and other characteristics of potentially dangerous websites and media. DNS security software provides IT personnel with tools to classify websites, group devices, categorize users, and customize usage policies. Businesses use these tools to protect their employees’ endpoint devices and their own servers by blocking harmful content, media, and websites. DNS security software can also be used to prevent employees from accessing unapproved content in the workplace.
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Global DNS Security Software Market: Key Drivers
Cloud-based DNS security software provides multiple benefits to users through scalability, affordability, security, and resiliency, particularly by preventing Distributed Denial-Of-Service (DDoS) attacks. Benefits related to the cloud deployment of these software systems drive the DNS security software market. Additionally, cloud-based DNS helps enterprises configure the Domain Name System Security Extensions (DNSSEC), a method for authenticating DNS records and enabling protection against known attacks. Moreover, cloud-based DNS security software systems offer advanced traffic routings, facilitating round-robin, latency-based routing, geographic DNS, and geo-proximity routing to simple failover. Cloud-based DNS aid in better monitoring and visibility and make configuration changes easy and convenient for enterprises. Enterprises can scale up and down their working productivity with cloud deployment. Therefore, numerous small and medium enterprises (SMEs) believe cloud deployment to be the most effective deployment platform for DNS security software solutions.
Global DNS Security Software Market: Market Restraints and Challenges
In open source, developers take an existing application/program in the open-source market, make improvements, add features, and share their modifications with the community for everyone’s benefit. On the other side, closed source software (known as proprietary software) belongs to a company/individual that licenses the software and has sole rights to distribute the code.
While open-source software may be free to use in terms of price, furthermore, there are many other reasons open-source software can be the better choice overall for business needs, including access to a talented community of developers and the flexibility to integrate other pieces of technology within the software. Further, many good reasons why more companies are turning to open-source software exist. Firstly, expert developers continuously monitor and improve open-source software, catching and fixing bugs collaboratively. This leads to reliable, stable, and performant software that works across various environments. Secondly, open-source software is attractive for multiple businesses due to there are no up-front costs to download the code and start working with it. Thirdly, available source code leads to greater longevity and stability of the open-source product, as it can’t be phased out, such as proprietary software, which is at the mercy of a commercial vendor. Thus, the rising availability of open-source software is acting as a restraining factor for the closed source software manufacturers.
The cloud-based segment is likely to hold the major share of the market in 2021
Based on deployment type, it is bifurcated into on-premise and cloud-based. The cloud-based segment is expected to have the largest DNS security software market share in 2021. Over the years, the demand for cloud-based systems is expected to grow substantially due to the cloud-based DNS security software offering enhanced flexibility, scalability, and security to its users. Further, it allows the end users to receive automatic software updates without additional capital expenditures, improving technology competitiveness. Due to these factors mentioned above, the cloud-based DNS security software is expected to receive the main market attraction resulting in market growth.
The large enterprises segment is likely to hold the major share of the market in 2021
Based on organization size, it is bifurcated into SMEs and large enterprises. The large enterprises segment is expected to be the largest segment in the DNS security software market in 2021. Larger financial institutes are adopting DNS security software. For instance, in August 2021, according to the article published by Efficient IP, for protecting remote workers, the financial services sector is the most likely industry to consider implementing private DoH (DNS over HTTPS), with 56% of surveyed institutions affirming this. Using DoH from public providers is causing concerns with regards to privacy. A private DoH solution overcomes these concerns as it ensures all DNS traffic from users and devices uses the organization’s infrastructure, thus allowing for better security, filtering and observability. Thus, the large enterprises segment will likely hold a major market share in 2021.
The North America region is accounted for the majority of market share in 2021
Region-wise, it is studied across North America, Europe, Asia Pacific, and the Rest of the World. The North America market is expected to hold the majority of the market share in 2021. North America is one of the advanced regions regarding IT adoption. Further, the ongoing implementation of hybrid working styles and increasing adoption of DNSSEC solutions in North America are presenting significant potential for the growth of the DNS security software market players. Additionally, the software developers of DNS security software are mostly present in the North American region. This, in turn, boosts the demand for DNS security software in the North American region.
The key players studied in the global DNS security software market are Akamai Technologies (US), Cloudflare, Inc. (US), Comodo Security Solutions, Inc. (US), DNSFilter Inc. (US), DomainTools LLC (US), Efficient IP (US), Open Text Corporation (Canada), Palo Alto Networks Inc. (US), ScoutDNS, LLC (US), and TitanHQ (Ireland).