When you produce a corporate video, you’re not simply recording a few minutes of footage and calling it a day. Instead, you need to follow a strict process that covers every base and leaves no stone unturned.
Businesses use corporate video production to create training, marketing, and other communications videos. To achieve all of this while staying on budget and on time, you need to follow an effective production process from start to finish.
What is a corporate video?
A corporate video is video companies use to highlight key features of their brand, company, and products. A good corporate video tells your audience why your business products and offers set you apart from the competition.
Corporate videos have an immediate impact on your audience. When making a corporate video, careful consideration should go into the production process to ensure the video intent is right.
What is corporate video production?
Corporate video production is the process that companies use to create videos for internal or external purposes. Internally, corporate videos can be training, onboarding, or recruitment videos. On the other hand, external corporate videos include product demos, adverts, and case studies.
You can shoot corporate videos in-house or with the help of a corporate video production company. These videos are an essential marketing tool with numerous benefits for your business.
Types of corporate videos
There are several types of corporate videos, each serving a unique purpose.
Every company has a unique story that’s different from the rest. A corporate origin story is the most organic video you can have for your business. Origin stories can feature your company’s founders, their ideals, challenges, wins, and lessons over the years.
Corporate origin stories help your customers relate to your brand and build trust. They also give your employees a sense of shared history, making it easy to own the company and what it stands for.
Employee onboarding videos
When you hire new employees, you can use creative and engaging videos to help them learn about your company, its values, mission, hierarchy, and processes.
Onboarding videos help employees start on the right foot. Good training videos are more engaging than books, thus more effective at passing information. They should bring life to the learning process.
With proper company knowledge from an onboarding video, employees feel at home and build confidence in the company.
A product launch video is promotional. It announces the launching of a new service or product. The purpose of a product launch video is to create hype around the new product. When it’s well-crafted, such a video generates leads and sales.
After launching a new service or product, creating a product demo video is the next logical step. A product demo video shows customers how to use your new product to their advantage.
Product demos help your customers visualize using your product in their mind’s eye and experience its benefits. The more they understand your product and see its benefits, the more likely they are to purchase.
A case study video shows the pain points of a particular customer and how using your product helped address them. Such a video provides the opportunity for storytelling, a highly engaging and compelling way to reach a customer.
When you combine the power of storytelling with the power of showcasing product success, the result is a persuasive, emotional, and appealing case study video.
In a testimonial video, the customer uses descriptive talks about their experience with your product. The best testimonial videos passionately explain the result of using your product. They help customers gain trust in the product by showing why yours is better than your competitors.
Advertisement videos target viewers who are unfamiliar with your company and its products. They must be informative without coming across as overly sales-driven or pandering. Such marketing videos should also strike the right balance between being informal and remaining professional.
An evocative video should grab the viewer’s attention in the first few seconds. It should be concise, tailored to your ideal customer, and have a clear call to action.
Corporate video production step-by-step process
As the first step in corporate video production, pre-production involves several activities. The activities include video concept planning, scriptwriting, storyboarding, casting, and scheduling.
When planning your video concept, you should identify the goals of the video you want to create and thoroughly research your audience. The research includes your audience, what they like, and think, and their age. Understanding these aspects gives you a shot at creating your best video yet.
All videos follow a well-written script and storyboard. A script helps everyone understand their role, while the storyboard is a play-by-play representation of every scene. During casting, you find the best fit for every role and schedule their appearance for the shoot.
A big part of your video budget goes to the production phase. You select the most suitable location for your video and put your best videographer to work. If your company doesn’t have an in-house videographer, hiring a freelance videographer or corporate video company is your best option.
Being prepared for surprises like unfavorable weather and equipment malfunction gives you a better chance to adjust on-the-fly.
Post-production is where all the magic happens. Your videographer assembles video shots and cleans them up. They add video graphics, animations, and sounds to bring the images together to create a magical piece.
With high-quality video and audio, the post-production process becomes easier and faster. Adding effects like texts, captions, and titles helps you reach a diverse audience and increases the video’s potential.
The nature of your corporate video production depends on your budget. While big-budget videos have a production crew working on the process, small-budget ones rely on a freelance or in-house videographer.
When you use a corporate video in your internal and external ventures, you enjoy benefits like:
- Increasing traffic to your business website – Using a good video, you can draw attention to your website as customers seek to buy or learn more.
- Boosting your product or service sales – Customers who understand your product better are more likely to buy.
- Helping customers understand your brand and products better – A product demo helps your buyers learn about the features and functionalities of your products.
- Keeping the conversation going in your network – With engaging content, your video will increase interaction with your viewers.
- Pushing potential customers further in your sales funnel – The more your leads understand your product and how it can help them, the more convinced they become.
Compelling internal corporate videos like investor presentations also have a higher chance of earning positive feedback than PowerPoint or word presentations.