More than a third of Marvel fans feel tired of exploiting the brand in theaters and the Disney+ streaming service. On Thursday, the results of their study appeared on Fandom, which indicate that Marvel fans are willing to watch every Marvel Studios project, while DC fans are more likely to choose a specific hero, and not necessarily everything with the logo of this universe.
The research was conducted on a group of 5,000 pop culture fans aged 13 to 54. Fandom has proposed four categories into which consumers of film, series and game content can currently be divided.
Supporters – a core fan base, described as “deeply investing their time in the franchise”, so much so that it is part of their identity. They watch released content within the first few days of release. This group is the most numerous among the fandoms of Marvel, Harry Potter, DC, Star Wars, Rick and Morty and Stranger Things.
intentionalists – fans who are not heavily involved in the life of the franchise, which means that they are more demanding and decisive for them are the advertising campaign, great reviews and specific stories and the selection of actors and actresses. Most likely, they watch the movie within the first two weeks of its release. Franchises with a large fan base in this category include Breaking Bad, Game of Thrones, The Handmaid’s Tale and Crime Next Door.
Bodybuilders – are strongly influenced by the media hype that arises on the occasion of the premiere of a major title. They see it as an opportunity to become part of a phenomenon where they can share with friends and family. They will probably watch the movie within the first month. Franchisees with this group of fans include Ted Lasso, True Detective, Chicago Fire, and We’re in Philadelphia.
Flirt – as the name suggests, they are entertainment enthusiasts interested in investing time in it from the big bell, not to get involved in anything. This will allow them to find a common language with other fans who, for example, often serve memes (“I watch to understand memes online”). They watch things the moment they just find the time. This group dominates fans of The Office, South Park, Friends, SpongeBob Squarepants and The Wives of Beverly Hills.
The final conclusion is to point out that the terminology “fan” or “super fan” is not enough nowadays and more specific divisions are needed. Especially since fandoms are complex and being a Star Wars fan may or may not mean being a toxic viewer, as this group of fans is often referred to. It’s a multi-layered distinction, but it’s hard to say whether the Fandom division will come more firmly into everyday use.
As for Marvel and DC. The first franchise has over 66% of intentionalists and supporters in its ranks, while DC slightly less, because 61%. However, there is a colossal difference in the situation where as many as 81% of Marvel fans are ready to watch everything that the studio releases, while in the case of DC it is 67% and there fans prefer to choose specific heroes. But it’s a double-edged sword for the MCU, because watching everything can eventually lead to intensity fatigue, which is what we’re seeing right now. Finally, we can read that 36% of Marvel fans are tired of the current state of affairs, while only 20% of DC fans say the same about their favorite universe.