During the long Martin Luther King Day weekend, a movie A man named Otto surprised at the American box office, practically doubling the pre-release forecasts, which were around 8 million dollars. He eventually raised $15 million. To date, it has raised $23.8 million on this market with a budget of $50 million. So will this debut called a success translate into higher profits?
A Man Named Otto – box office
David A. Gross of Franchise Entertainment Research categorized the opening as “above average” for the genre. This is what he comments in an interview with Variety.
– This is a very good opening for a character-based comedy-drama, which a lot of older moviegoers went to see. When people like these movies, they can stay on the screen for a very long time – that’s where it starts.
There is no denying that viewer ratings are great, so word of mouth marketing also comes into play. Viewers recommend this film to each other. Hence the expectation of low declines in attendance in the coming weeks.
According to analyst Jeff Bock of Exibitor Relations, what The Man Named Otto shows is like winning the lottery. This is the first adult-oriented movie in a long time that isn’t a flop.
– When Babylon flops, there was definitely room for adult comedy-drama during this period. Audiences tend to come when a film is well received, especially in a genre that tends to be overlooked.
Experts say that Sony has taken a specific tactic that has paid off. Originally, they wanted to release it for wide distribution during the holidays, but plans were canceled. They opted for a limited edition in theaters in New York and Los Angeles and were surprised by the excellent ticket sales. Then they introduced it to other areas and it did well too.
“It was played all over the country and that was a reflection of how universally popular Tom Hanks is. Plus, the tone of the film appeals to people in every target group,” says Paul Dergarabedian, an analyst at Comscore.
A man named Otto – premieres in Polish cinemas on January 27, 2023.