Research says that 94% of users do not approach websites that are poorly designed. And that’s the power of web development, it can make or break a brand.
In this competitive world, having a compelling website for any brand is mandatory. And a substandard website design can lead to several challenges such as low conversion or engagement rates, losing customers or simply hindering the businesses ability of reaching the target audience. Our digitally-driven lifestyle has made website development imperative for any business (regardless of the business size).
It’s true that there has been a drastic shift towards social media in recent years. However, web development is still an indispensable part of a successful business. We cannot overshadow the importance of a creative website whether it’s to drive sales or simply illustrate your portfolio.
So, let’s throw some light on the mistakes made during web development.
6 Mistakes we make during web development
Here’s to mentioning the DON’Ts of website development.
Don’t overdo anything just to prove a point. Keep it simple and classic. A cluttered website is a big turn off and can result in someone exiting your website within seconds. The first thing that attracts a visitor is how eye-pleasing the website is. Make your website stand out but with a minimalistic approach. Too many design elements, a wall of content or a messy layout will look visually unappealing. And that’s a reason enough for a visitor’s loss of interest. So yes, a crowded website is a BIG no.
Missing the call to action (CTA) or not being clear about it is one of the common mistakes. A CTA is the gateway of a business, so keep it simple, clear and to the point. A CTA must be persuasive and therefore should have a compelling phrase. For instance, Click here, know more, learn more, sign up, buy now, get in touch with us and avail our product/service.
However, remember there is a fine line between being credible and annoying. So, be clear about what you want your users to do.
- DON’T build a slow website
Research says that visitors are likely to leave your website if the page takes time to load. How many of you have had the patience to hold on to a website that has taken more than five seconds to load?
We are living in a world where time is one of the most valuable assets in life. Everyone’s in a rush to find what they are looking for and so your website should not take more than 3 seconds to load. Infact, the speed should be on the top of the list for any new website entry.
- DON’T place irrelevant images
Undeniably, images are a dominant part of any web design. Well-done and attractive images can enhance the visual appeal of any website. And if they are low-quality or shoddy looking, it can be highly discouraging for any prospect to take an action. Similarly, irrelevant images can confuse a visitor and thereby lose confidence in your brand unnecessarily.
Not spoken about much, but it is important to present your story to the visitors. This will help your target audience connect with your brand in a big way. A typical visitor is likely to be interested in your story if they find your brand enticing. Nonetheless, they would be keen on knowing who you are, what your background is and what drives you at work. So, take this platform as an opportunity to introduce yourself and establish credibility towards your potential customers.
- DON’T neglect the mobile-friendly aspect
It’s 2023 and not building a website that’s mobile friendly is sheer stupidity. A diversification of smartphone usage has further fostered different screen resolutions and more access to online content. Let’s just say that website visits from tablets and smartphones are increasing by the day. So, this is an important consideration for website development. Along with that, the presence of different browsers such as Internet Explorer, Google Chrome, Mozilla, Safari and more has factored in the need for being a responsive website. Browser compatibility certainly makes it a seamless experience for users.
Don’t let these common mistakes hurt your business or website traffic. Develop your website with an intricate thought process, physiological principles and the right professional approach. While web development may seem like a broad subject, remember that in true sense it is the first impression of your business.
Long story short, an attractive and strategically planned website is the backbone of every business. Be sure of how you are representing your brand.